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Grow Your Coaching Business

Kerry has worked with hundreds of clients, assisted new coaches & consultants to create 200K+ businesses within 2 years, and designed and delivered a cutting edge business coach training program.
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She knows how to create a strong relationship with clients so they listen, apply what they've learned and produce the results they want. She can help you create a thriving coaching practice with clients you love supporting and where significant value is delivered in every single session.

Working with Kerry, you will learn how to:

  • Sell authentically through helping others and serving their concerns
  • Create strong relationships with all your clients
  • Provide direct feedback where clients listen and take action
  • Create full year and multi year engagements
  • Price appropriately to the value you deliver
  • ​Rise above the competition in the crowded coaching marketplace
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Selling Your Services Through Authentic Connection

Let's face it. A lot of coaches are weird about sales. You avoid it. You feel uncomfortable about talking about money and what you charge. You don't charge enough for the value you deliver. You may even expect clients to magically fall in your lap (and they sometimes do!). But selling is exactly the same as a coaching session. It's a contribution to someone. They will get relief if you're listening effectively to their concerns. Coaches need to learn to get out of their own way so they can expand their practice and their contribution to others.

In this course, I share best practices to grow your coaching practice with an emphasis of learning to do it naturally and authentically while owning your expertise. You may not learn to love sales like I do, but at least you'll get some space around it so you'll open your mouth, share the value of what you do and learn to practice some approaches to start becoming more comfortable.

Over my twenty year coaching career, I've been accountable for sales in a consulting firm, developed novices sales people and coaches, and want to share all I've learned over my career with you to support you in growing a successful practice.

This is an 8 week live class limited to 12 coaches.

Week 1: Explore and potentially alter your mindset around sales to one that is authentic and inspires you.
Week 2: Learn and practice requesting referrals to expand your contribution and coaching practice.
Week 3: Learn how to deeply listen to potential clients' vision, goals, concerns, obstacles and challenges so they feel heard and understood.
Week 4: Explore the design of an effective sales conversation and the two critical keys that often get missed. 
Expand and deepen your listening of potential clients so that you can clearly see how you can help them.
Week 5: Practice owning your value and speaking how you can help clients that will address clients' concerns and forward their vision.
Week 6: Learn to leverage two key tools to grow your business: requests and promises.
Week 7: Explore and expand your effectiveness in pricing your services and learn to avoid common pitfalls in pricing.
Week 8: How to create effective proposals that inspire potential clients to move forward and take action.


Cost: $995
Next Course Beginning Tuesday, September 8th, 2-3:30 EST, weekly for 8 weeks
If you apply what you're learning, engage in the course and practice between sessions, you will easily sell services to pay for this course.
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"I have been coached by Kerry Walls over my ten year career as a personal coach as well as worked alongside her for years. She is a curious and masterful coach who has greatly contributed to me in many ways. She blends her decades of experience in understanding our human condition with an innovative and relational approach to business and sales that I've not experienced before.

​Kerry is straightforward and clear and has helped me greatly as a woman and coach to own my value and speak up to others. She has a unique gift for bringing together real world business acumen with exceptional communication skills that bring people together. Anyone who wants to take their business or coaching practice to the next level would be well served by working with Kerry."

-- Jessica Trent, Professional Coach
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  • Home
  • For CEOs
  • For Coaches & Consultants
    • Selling Your Services through Authentic Connection
    • Grow Your Business through Authentic Service
  • For Business Partners & Co-Founders
  • About
    • Blog
    • Testimonials
  • Contact