Kerry has worked with hundreds of clients, assisted new coaches & consultants to create 200K+ businesses within 2 years, and designed and delivered a cutting edge business coach training program. She knows how to create a strong relationship with clients so they listen, apply what they've learned and produce the results they want. She can help you create a thriving coaching practice with clients you love supporting and where significant value is delivered in every single session.
Sell Your Services Through Authentic Connection
A lot of coaches, consultants and service providers are uncomfortable with sales. You may avoid it. You feel awkward talking about money and what you charge. Maybe you don't charge enough for the value you deliver. You may even expect clients to magically fall in your lap (and they sometimes do!). You may think sales is someone else's accountability so not your job. But selling is exactly the same as providing service to a client. It's a contribution to someone. They will get relief if you listen effectively to their concerns. In sales, you need to learn to get out of your own way so you can expand your contribution to others.
In this course, I share best practices to grow your service business with an emphasis of learning to do it naturally and authentically while owning your expertise. You may not learn to love sales like I do, but at least you'll get some space around it so you'll open your mouth, share the value of what you do and learn to practice some approaches to start becoming more comfortable, and thus more effective.
Over my twenty year coaching career, I've been accountable for sales in a consulting firm and developed novices sales people and coaches. Now I want to share all I've learned over my career with you to support you in growing a successful business or even be a stronger contributor to the business you are in.
8 Week Course Overview:
This is an 8 week live on Zoom class limited to 12 participants.
Week 1: Explore and potentially alter your mindset around sales to one that is authentic and inspires you. There are cultural conversations about what sales is and we have a personal, more internal conversations. Being aware of these can give you. more power to be effective. Week 2: Experience and practice listening proactively and creatively vs. reactively or with an agenda -- to build stronger relationships with potential clients. Week 3: Explore the design of an effective sales conversation and the two critical keys that often get missed. Learn how to listen deeply to potential clients' vision, goals, concerns, obstacles and challenges so they feel heard and understood, deepening your relationship with them. Week 4:Expand and deepen your listening of potential clients so that you can clearly see how you can help them. Check in on your promise of what you will produce int he 8 weeks of the course, helping to remove any challenges and obstacles you may be experiencing. Week 5:Practice owning your value and speaking how you can help clients that will address clients' concerns and forward their vision. Give and receive feedback from others in the group to be able to more effectively express your value. Week 6: Learn to leverage two key tools to grow your business: requests and promises. Learn and practice requesting referrals to expand your contribution and business. Week 7: Explore and expand your effectiveness in pricing your services and learn to avoid common pitfalls in pricing. Week 8: How to create effective proposals that inspire potential clients to move forward and take action.
Dates: Weekly on Tuesdays, January 7th-February 25, 3-4:30 pm EST, Zoom
Call for details of the start date of the next course. If you apply what you're learning, engage in the course and practice between sessions, you will easily sell services to pay for this course.